Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all
households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.
Cable became a major player in 1972, when Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation’s first payTV network, Home Box Office (HBO). Cable was more than an antenna for local stations.
Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don’t stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we’ll make the 4th payment for you!"
Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.
Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted
You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.
If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers can do it
households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.
Cable became a major player in 1972, when Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation’s first payTV network, Home Box Office (HBO). Cable was more than an antenna for local stations.
Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don’t stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we’ll make the 4th payment for you!"
Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.
Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted
You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.
If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers can do it
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Forget TV, Advertise on Cable!
Stop Gimmies and Freebees forever!!!
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad or asking for sponsorship of a little league team. Saying "NO" may tick off a good customer, and you csan't get buy buying the cheapest offered. There is a way to save thousands. Get all the amo you need to shut em down with this BIG Mike Special Report - How to Say NO to Little Jimmie!
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It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad or asking for sponsorship of a little league team. Saying "NO" may tick off a good customer, and you csan't get buy buying the cheapest offered. There is a way to save thousands. Get all the amo you need to shut em down with this BIG Mike Special Report - How to Say NO to Little Jimmie!
Click Here for Details
Business Card Book
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Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Mike McDaniel is a 40+ year veteran of the advertising business. He is available to help your business with an on-going relationship, or with one time projects or problem solving.
Call for a free 20-minute consultation. 800-852-8628
Call for a free 20-minute consultation. 800-852-8628
automatically, so the Cable company doesn't have to have people on the job 24 hours a day to run your commercial. Cable companies can insert one or one thousand commercials with a few keystrokes and with thousands of slots every day, they have no problem selling you a bunch for little money.
Cable can be an effective part of your local advertising mix at a very reasonable price.
Cable can be an effective part of your local advertising mix at a very reasonable price.
Media Words
You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
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You can't call the plays if you don't know the lingo. Get hundreds of terms used by radio. newspaper, tv & advertising people. It's a whole new language and only $4.97
Click Here for Details