Can you say what you do in less time than it takes for an elevator to reach the ground floor?
Some call it an elevator speech, but it has a number of other names. Whatever you call lit, being able to say what you do in a few words without saying "ah, um.." can make or break a new business relationship.
The Elevator Speech should be designed to grab and hold interest in the listener, forcing the question "Oh? Tell me more!"
For as many names an elevator speech has, there are also as many interpretations as to what it does and how to do it.
This short presentation should be no longer than 13 words, but the most important 13 words you ever say. And once you get them figured out, you should commit them to memory and practice the way you spit them out
to sound effortless, conversational and natural.
The 13 words should tell just enough to generate interest. If they don't, either the words are all wrong or the listener is no where near being a possible business contact.
Here's a quiz: Are these good elevator speeches?
"I'm Local Sales Manager for the number one KIA Dealer in the district!"
"I'm a Funeral Director."
"I'm VP of Engineering at Boston Scientific."
"I'm a newspaper reporter!"
Unless you find funerals terribly interesting, you are not likely to say "Oh? Tell me more!" None of the samples above are very interesting and none of them have a hook. They aren't speeches at all, but statements of title.
Who you are is not what was asked. What you do is the only answer, and to answer it right, it must be "what I can do for you"
Ease their pain and you will gain...
What does your elevator speech say about you?
Some call it an elevator speech, but it has a number of other names. Whatever you call lit, being able to say what you do in a few words without saying "ah, um.." can make or break a new business relationship.
The Elevator Speech should be designed to grab and hold interest in the listener, forcing the question "Oh? Tell me more!"
For as many names an elevator speech has, there are also as many interpretations as to what it does and how to do it.
This short presentation should be no longer than 13 words, but the most important 13 words you ever say. And once you get them figured out, you should commit them to memory and practice the way you spit them out
to sound effortless, conversational and natural.
The 13 words should tell just enough to generate interest. If they don't, either the words are all wrong or the listener is no where near being a possible business contact.
Here's a quiz: Are these good elevator speeches?
"I'm Local Sales Manager for the number one KIA Dealer in the district!"
"I'm a Funeral Director."
"I'm VP of Engineering at Boston Scientific."
"I'm a newspaper reporter!"
Unless you find funerals terribly interesting, you are not likely to say "Oh? Tell me more!" None of the samples above are very interesting and none of them have a hook. They aren't speeches at all, but statements of title.
Who you are is not what was asked. What you do is the only answer, and to answer it right, it must be "what I can do for you"
Ease their pain and you will gain...
What does your elevator speech say about you?
Another article from BIG Mike - Small Business Advertising and Marketing Expert
How about a whole book about the Elevator Speech for only $27? BIG Mike has it. This book takes you through the steps so you can be ready when someone asks "What Do You Do?" Click on the book for details.
Does Your Elevator Speech
Pass the Test?
Pass the Test?
Little Jimmie
It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the ammo you need to shut em down with this Special Report
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It is really hard to say "NO" to the son or daughter of a good customer pitching a yearbook ad. But there is a way to save thousands. Get all the ammo you need to shut em down with this Special Report
Click Here for Details
Big Mike McDaniel is a 40+ year veteran of the advertising business. He is available to help your business with an on-going relationship, or with one time projects or problem solving.
Call for a free 20-minute consultation. 800-852-8628
Call for a free 20-minute consultation. 800-852-8628
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Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
Big Ideas Group - Post Office Box 598 - Dugger Indiana 47848
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